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Guide

Making a roof insurance claim in Industry

Almost every roof claim comes down to one question: was this sudden damage, or a roof that wore out? Insurance pays for the first and never for the second. With wind, the honest answer is usually "both", and how the claim is documented decides how that gets split.

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Step 1 of 6

What best describes your home?

Different buildings need different crews, so this is the first thing a roofer asks.

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What follows is how the process actually runs, in the order it runs in. It is not advice about your policy — nobody can give you that without reading it — and it is not a promise about any outcome. It is the map.

In Industry the failure that leads is sudden dry winds that test every lifted edge on the roof, and that shapes what a claim here usually looks like. Dry offshore wind lifts material that damp coastal air had been holding down. Most wind losses here happen on a handful of nights a year.

The order things happen in

A roof claim has a fixed shape. Something happens; you document it; you stop it getting worse; you report it; an adjuster inspects and writes a scope and an estimate; the insurer issues a first payment; the work is done; and if the policy pays replacement cost, a second payment follows once you prove the work was completed. Most of the trouble homeowners run into comes from doing those steps out of order — most commonly from letting a contractor start before anything has been documented.

The single most expensive mistake is tidying up before photographing. Once the tarp is on and the debris is cleared, the evidence of what happened is gone, and what is left is your word against an estimate.

The documentation that actually matters

Take four times as many pictures as feel necessary and make sure the dates are intact — most phones record this automatically, and it is worth checking rather than assuming. Include something for scale in the close shots. Photograph the gutters, the vent caps and the downspouts as well as the roof itself, because soft metal records an impact more legibly than a shingle does.

Alongside the photographs, keep a plain written note of what happened and when: the date and rough time of the storm, when you first noticed the damage, who you called and what they said. A dated contemporaneous note is worth a great deal more than a recollection three months later.

The file, in practical terms:

  • Interior photographs, including the attic and the underside of the deck
  • Receipts for tarps, emergency call-outs and anything else spent making it safe
  • Dated photographs taken before anything was moved, cleared or covered
  • Your policy declarations page, showing the deductible and the settlement basis
  • The contractor’s written assessment, if you have had one done
  • Any paperwork from when the roof was last replaced or repaired
  • Photographs of undamaged sections of the same roof, for comparison

What the adjuster looks at

They will typically mark out a test square — often ten feet by ten feet — on each slope and count the impacts inside it, because a count per square is how the trade decides whether a slope is damaged enough to warrant replacing rather than repairing. They will check the gutters, the vents, the flashing, the ridge and the soft metal, and they will look at the slopes the weather did not reach as a control.

They are also assessing whether the roof was in serviceable condition beforehand. Missing shingles from an earlier storm that was never claimed, obvious prior patching, or a roof visibly at the end of its life all weaken a claim, because they make it harder to attribute the damage to one dated event.

What counts as fraud, plainly stated

Insurance fraud is not a technicality and it does not require anybody to feel like a criminal while doing it. Adding damage that was already there to a new claim, describing wear as storm damage, allowing an invoice to show a figure that was not actually paid, or accepting a waived deductible are all fraud, and all four are ordinary enough after a storm that homeowners agree to them without recognising what they are agreeing to.

The homeowner is a party to it, not a bystander. The contractor who suggested it will not be the one explaining it later.

Actual cash value, replacement cost, and the money held back

Replacement cost, actual cash value, and recoverable depreciation are three terms worth learning before the first phone call. Replacement cost is today’s price for the work. Actual cash value is that price reduced for the years the roof has already served. Recoverable depreciation is the gap between them, which a replacement cost policy will pay once the work is done and documented, and which an actual cash value policy will not pay at all.

Some policies apply a different, harsher schedule to roofs specifically — a roof surfacing payment schedule, or a scheduled roof endorsement — which pays a declining percentage based on the roof’s age regardless of the rest of the policy. If your policy has one, it will be named on the declarations page, and it changes the arithmetic completely.

What a deductible is, and why it cannot be made to disappear

The deductible comes off every claim payment, and many policies carry a second, larger one that applies only to wind and hail. That one is often written as a percentage of the insured value of the house rather than as a flat sum, which means it can be several times the size of the ordinary deductible. On a house insured for four hundred thousand dollars, a two per cent wind-and-hail deductible is eight thousand dollars, and a great many homeowners discover this at the worst possible moment.

Check the declarations page for both figures before filing. If the likely damage is smaller than the applicable deductible, filing achieves nothing and still puts a claim on your record.

Emergency repairs, tarps and the receipts nobody keeps

Policies place a duty on you to take reasonable steps to prevent further damage, and they generally reimburse the reasonable cost of doing so. A tarp, an emergency call-out, boarding a window, moving what is under the leak: these are expected of you, and failing to do them can reduce what is paid for the damage that followed.

The part that gets forgotten is the receipts. Emergency mitigation is normally recoverable and routinely goes unclaimed simply because nobody kept the paperwork for a tarp.

Partial or full: where claims actually get stuck

Insurers pay to restore what was damaged, not to improve the house. So the fight is rarely about whether there is damage; it is about how much of the roof has to come off to fix it. An insurer may scope one slope. A contractor may say the slope cannot be repaired without the replacement being obvious, or that the material is no longer made in that colour, or that repairing into brittle old shingles will damage more than it fixes.

This is the single most common point of disagreement in roof claims, and it is a technical argument rather than a moral one. It is resolved by a contractor and an adjuster looking at the same roof and talking, which is why having your contractor present is worth arranging.

The clock, in both directions

Report promptly even if you have not decided what to do about the damage, because the reporting deadline runs from the date of the loss and not from the date you noticed it. Reporting is not the same as committing to a claim, and you can withdraw one that turns out to be below your deductible.

There is also a limit on how long you have to sue if it comes to that, which in many states is considerably shorter for a property insurance policy than for an ordinary contract. If a claim is going badly, that limit is a reason to get proper advice early rather than to keep negotiating indefinitely.

If the claim is denied

A denial has to be in writing and it has to give reasons, usually citing the specific policy provision relied on. That letter is the most useful thing in the file, because it tells you exactly what has to be answered. Read it against your policy and identify which of three things has happened: the insurer does not accept the damage exists, does not accept the cause is covered, or does not accept the amount.

Those are three different problems with three different answers, and treating a denial as one undifferentiated "no" is why so many are never successfully challenged.

What it comes down to

Almost everything difficult about a roof claim is decided in the first two days, by whether the damage was recorded properly before anything was touched. The rest is administration.

What this page is and is not

This page describes how roof insurance claims generally work. It is not legal advice, it is not coverage advice, and nothing on it is a prediction that any particular claim will be approved. Your policy decides your claim. Industry Roofing Collective is a free matching service, not a roofing contractor, not an insurer, not a public adjuster and not a party to your claim — we introduce homeowners to independent local contractors and take no part in the claim itself.

Commonly asked

My claim was denied. Is that the end of it?

A denial is a document rather than a verdict, and documents can be answered. What almost never works is expressing dissatisfaction by telephone; what often does is an itemised scope in the same format the insurer used, with photographs attached to the specific lines in dispute.

A contractor offered to cover my deductible. Is that allowed?

It is insurance fraud, whatever it is called on the doorstep — waiving it, absorbing it, a discount that happens to equal it, a free upgrade in its place. The invoice the insurer receives has to say what you actually paid. Anyone willing to falsify that in front of you has told you how they will treat the rest of the job.

Should my contractor be there when the adjuster inspects?

If they are willing, yes. Two people looking at the same roof and talking settles far more disagreements than two documents exchanged a fortnight apart. It is a normal request and most established local contractors will attend.

Why was the first insurance cheque so small?

On a replacement cost policy the first payment is usually the actual cash value — the cost of the work, less depreciation for the age of the roof, less your deductible. The rest, the recoverable depreciation, is released after the work is finished and invoiced. It looks like a partial denial and normally is not one.

Do you handle the insurance claim for me?

No. Industry Roofing Collective is a matching service — we are not an insurer, not a public adjuster, and not a party to your claim in any way. We introduce you to independent local contractors. The claim stays entirely between you and your insurer.

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